About the agency
Vespertine creates names that are fresh and clear. We make the naming process effortless and enjoyable.
Founder, Jason Hall, has twenty-five years in branding and entertainment. He has run major assignments for Fortune 100 companies in technology, healthcare, financial services, entertainment, etc.
Prior to agency life, Jason worked in music, leading global record release campaigns and he continues to consult the industry and lead a critically acclaimed band with worldwide recognition and fans.
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but HOW are you different?
How we name
Names should be fresh (unique and ownable) and/or clear (simple and descriptive).
We know when to be creative, when to be strategic and when not to name.
We make names in a counter-intuitive way. Your agency should not be a “synonym finder.”
We make thousands of names for every project. And then we make more.
We do not name to trends. We’re not word fans, pun people, or English majors.
How we work
We have decades of experience across every industry.
The naming experience should be pleasant, positive, and respectful. We tell the truth and help with decision making, but never tell you what to do. Only you know what is best for your company.
No big agency politics and prices. We’ve worked in the big building, we know what happens in the big building.
Everything should be as simple as possible.
Think about it!
Testify!
“Cooth and Vespertine did a great in providing creative naming options. The toughest part was narrowing the list down to one name. We are excited to launch Enthermal. We are Bettering the Built Environment with high performance glazing solutions.”
- Jay Phillips, Chief Revenue Officer, LuxWall, Inc.
“Jason and Vespertine - no one better. Talk about someone who delivers a great experience.“
- Bob Skubic, Regional VP, Brand Experience Design, Stellar Elements / Amdocs
“Any agency, or namer, can come up with an interesting list of names. That's not hard to find. The key, which Vespertine has dialed, is to put the why behind that great list - to understand how naming connects to, complements, and elevates the larger portfolio and strategy. Vespertine sees that big picture.“
- Myra El-Bayoumi, Global Brand Strategy, Microsoft
“The creative energy they brought to the project is the true reason to work with them.“
- Elizabeth Powers-Charest, VP, Marketing Strategy & Operations, Hulu
“Jason is one of the best namers in the business (and a great dude in general). Highly recommend for anyone looking for help creating a fresh and memorable name.”
- Eric Lin, Head of Brand Studio, Bain & Company
"Jason marries verbal expertise and brand strategy to make sure naming is a strategic asset in everything that's named. He's made every single project I've worked on with him many times better."
- Amanda Peterson, Head of Brand & Product Marketing, Google
“Jason and I worked together on a major rebrand for a large technology company. Projects like these are complex and require not just great names but strategic thinking. He knows how to deliver both as well as how to navigate the internal politics to arrive at a solution that’s smart, creative and practical.”
- Russ Meyer, Brand Innovation & Design, CVS Health
“Jason has for many years been a thought-leader in the field of naming, using a framework that blends audience insight and creative intuition. He a consummate professional and collaborative partner.”
- Christopher Stella, Brand & Product Marketing Director, IBM
“Jason is an incredible talent! He is highly inquisitive with a knack for distilling the most complex corporate challenges into simple yet powerful platforms that deliver breakthrough and his passion for naming and collaborative disposition makes him a pleasure to work with.”
- Joanna Komvopoulos, Senior Brand Manager, Nestlé
"Naming is one of the most challenging aspects of branding. Vespertine makes great names and can navigate a large organization through the entire process. I highly recommend them as a partner in this important work.”
- Maureen Sedonaen, CEO, Habitat for Humanity (Greater San Francisco)