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Vespertine Agency®
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Vespertine Agency®
Work
Process
About
Contact
Work
Process
About
Contact
A “naming system” is technically “reverse brand architecture”
Jason Hall 2/2/25 Jason Hall 2/2/25

A “naming system” is technically “reverse brand architecture”

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Big/famous agency versus boutique agency
Jason Hall 7/25/23 Jason Hall 7/25/23

Big/famous agency versus boutique agency

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Cell-cultivated meat needs a new category name
Jason Hall 6/22/23 Jason Hall 6/22/23

Cell-cultivated meat needs a new category name

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Why hire a naming agency?
Jason Hall 5/6/23 Jason Hall 5/6/23

Why hire a naming agency?

Why hire a naming agency? Questions to ask when hiring a naming agency.

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Fifteen years in five minutes: A simple explanation of branding and naming
Jason Hall 4/3/23 Jason Hall 4/3/23

Fifteen years in five minutes: A simple explanation of branding and naming

Fifteen years in five minutes: A simple explanation of branding and naming

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